Sans Classic Parts

sans classic parts

November 18, 2020

Sans Classic Parts

Through a collaborative effort between Sans Classic Parts and our website design and digital marketing agency, the company's online presence was successfully revitalized. The modernised website and comprehensive digital marketing strategy resulted in improved user engagement, increased organic and paid traffic, higher conversions, and enhanced brand visibility. Sans Classic Parts is now well-positioned to compete effectively in the digital landscape and achieve their business.

Objectives

Website Redesign: Modernize and enhance the company's website to reflect their brand, improve user experience, and drive conversions.

Digital Marketing: Develop a comprehensive digital marketing strategy to boost online visibility, generate leads, and increase sales.

Website Redesign:

1. Conducted a thorough website audit to identify weaknesses and areas for improvement.
2. Collaborated with Sans Classic Parts to define the website's goals, target audience, and desired features.
3. Designed a custom, responsive website with a modern, user-friendly interface that prioritized user experience.
4. Incorporated the company's branding elements, such as the logo, color scheme, and typography, for a cohesive look.
5. Focused on improving website load times and mobile optimization.
6. Implemented clear calls-to-action (CTAs) to encourage visitor engagement.

Digital Marketing Strategy:

1. Developed a comprehensive SEO strategy to improve organic search rankings and drive more organic traffic.
2. Launched a pay-per-click (PPC) advertising campaign to attract immediate traffic and leads.
3. Created a content marketing plan to provide valuable and relevant information to Sans Classic Parts target audience.
4. Utilized email marketing to nurture leads and retain existing customers.
5. Leveraged social media marketing to engage with the audience, build brand awareness, and promote content.
6. Introduced lead generation forms and landing pages to capture visitor information for follow-up.
30 - website Redesign
40 - Marketing
80 - PPC

Results

Website Redesign:

1. The new website saw a significant increase in user engagement, with a 40% decrease in bounce rate.
2. Load times improved, resulting in better user experience and search engine rankings.
3. A 30% increase in conversion rates on key landing pages.
Digital Marketing:

1. Organic search traffic increased by 50% within the first six months.
2. The PPC campaign led to a 20% increase in leads and a 15% boost in sales.
3. Email marketing campaigns achieved a 25% open rate and a 12% click-through rate.
4. Sans Classic Parts' social media following grew by 40%, with increased engagement.

Customer Love & Appreciation

Outstanding customer service and a deep understanding of our industry. They've helped us climb the search engine rankings and attract more clients.
Saurabh Katar
Selcouth – India
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