IQ – Solar

April 17, 2025

IQ - Solar

Our collaboration with IQ Solar marked the beginning of a powerful digital transformation. By combining a user-centric website design with a strategic, data-driven marketing approach, we helped elevate their online presence to a whole new level. The result? Stronger user engagement, significant growth in both organic and paid traffic, and a marked improvement in lead generation and conversions. IQ Solar now stands out as a forward-thinking leader in renewable energy, fully equipped to grow its impact and reach long-term business goals in a highly competitive digital landscape.

Objectives

Website Design: Modernize and enhance IQ Solar’s website to reflect its clean energy mission, improve user experience, and increase customer engagement and conversions.

Digital Marketing: Create a targeted digital marketing strategy to strengthen online presence, attract new leads, and drive sustainable growth in solar energy sales.

Website Design:

1. Strategically placed calls-to-action (CTAs) to drive inquiries, encourage quote requests, and convert visitors into customers.
2. Worked closely with IQ Solar to establish website goals, define target users, and determine must-have features for optimal functionality.
3. Created a fully responsive, custom website with a sleek, modern design that enhances navigation and boosts user engagement.
4. Applied IQ Solar’s brand identity logo, color palette, and typography for a visually cohesive and trustworthy online presence.
5. Enhanced loading speed and optimized mobile responsiveness to ensure accessibility across all devices and screen sizes.
6. Conducted an in-depth audit of IQ Solar’s website to identify technical issues and improve overall usability for a smoother visitor journey.

Digital Marketing Strategy:

1. Rolled out a goal-driven pay-per-click (PPC) campaign to quickly bring in traffic, drive leads, and boost conversions.
2. Created a content strategy highlighting solar solutions, sustainability benefits, and IQ Solar’s commitment to renewable energy leadership.
3. Executed email campaigns to engage prospects, share company news, and strengthen bonds with existing solar clients.
4. Developed a focused SEO approach to boost IQ Solar’s search performance, enhance online visibility, and attract more organic visitors.
5. Activated social media campaigns to inform, inspire, and expand IQ Solar’s reach through visual stories and client highlights.
6. Deployed custom forms and optimized landing pages to gather qualified leads and support ongoing sales initiatives.
67 - website Design
56 - Marketing
80 - PPC

Results

Website Design:

1. The new website saw a significant increase in user engagement, with a 40% decrease in bounce rate.
2. Load times improved, resulting in better user experience and search engine rankings.
3. A 30% increase in conversion rates on key landing pages.

Digital Marketing:

1. Organic search traffic increased by 50% within the first six months.
2. The PPC campaign led to a 20% increase in leads and a 15% boost in sales.
3. Email marketing campaigns achieved a 25% open rate and a 12% click-through rate.
4. IQ Solar' social media following grew by 40%, with increased engagement.

Customer Love & Appreciation

Excellent partnership and deep expertise in solar solutions. They enhanced our digital presence and consistently delivered high-quality, targeted leads.
Samir El Mhassani
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